Wednesday, November 4, 2009

Marketing Brands with a Plague of Flies

Brand Managers and Marketers are a desperate lot who will stop at nothing to get their message out. For example, a publishing house in Germany has attached small banners to flies to get attention. The banners are just heavy enough that these flies could only remain in the air for a short time before landing on another person at the book fair and delivering the message again. A message that I imagine says something like: "Buy Frankfurter Buchmesse Books, Or we'll send the rest of the other nine plagues after you too."

VIA: Next Nature, VIA:

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